Milwaukee has had such a high and sustained interest in watching the Vancouver Winter Olympics on TV. For almost the entire first week of the Winter Games’ prime-time showing, the Milwaukee market was ahead of every other metered market in the United States, according to the Journal Sentinel. Yep, that’s a head of Denver, which boasts vast mountains occupied by avid skiers. Ahead of Seattle, which neighbors Vancouver. And. Ahead of Salt Lake City, which hosted the 2002 Winter Olympics.
I guess it shouldn’t be hard to understand why Milwaukeeans are so psyched about the Winter Games; after all, there’s a local connection. For one, there’s a link to many of the Olympic athletes who are from the area or who have at least trained here, making it feel like we’re rooting for our home team. And, two, there’s a common love for winter sports, in general, as the Milwaukee area offers folks a bounty of opportunities to sled, ski, or ice skate. So, when we aren’t glued to our TVs watching the world compete, the Winter Games inspire us to get out and enjoy Wisconsin’s vast selection of winter activities.
That’s why after being absorbed in the Men’s 30km Pursuit last Saturday afternoon, Eric and I spent the next day cross-country skiing. And after a brisk afternoon of climbing, descending and traversing the 360-acre terrain, I have a new appreciation for the Olympic athletes competing in such sports – it’s a workout!